Twitter tools will only lead to addiction

From Apr 11, 2009 2 Comments FOUND IN Web World

While I did hop on the Twitter bandwagon not all that long ago, Twitter remains a casual web toy. I’ve played with Twitter as a tool, connecting it to applications, services, and even a few games, but beyond that I don’t use it as anything more than a way to communicate with friends and what few people I’ve met through interests. I may write and pay attention to Twitter a lot, but I am not a hardcore Twitterer.

I know I’m not because I don’t use any of the recently released Twitter desktop clients, like Tweet Deck as Seesmic. I use Twhirl, which is a small, simple Twitter client that doesn’t come with many bells or whistles. But in an attempt to follow the web trends, I downloaded both Tweet Deck and Seesmic to see what all the fuss was about. It didn’t take long for me to find out that both of those clients and countless are way more tool that I ever need.

untitled-1 Those clients are built for those people scanning Twitter for topics and trends, not to simply communicate. If you want to find out whenever someone mentions “Microsoft,” those clients will do that for your wonderfully. They’ll log things, track things, chart things, links things…all sorts of stuff…stuff that I don’t even do. But alas it is tempting to see something like Tweet Deck and think, “this is awesome! It does everything,” without really knowing what it is you want to do in the first place.

I’m not sure how people have time to Twitter watch all day long, because that’s what will happen if you go with a Tweet Deck or other bloated Twitter tool. It’s so easy to type in a term and just sit back and watch the conversations flow. I came across TwitterFall.com and did a scan for “Tweet Deck” and “Seesmic” as a mere test, only to find myself sitting there and watching for 20 minutes. Bad.

Or maybe it’s jealousy because my job isn’t watching Twitter. With all the hype and hubbub about social media trending, before too long someone’s job will be nothing more than to watch Twitter, Facebook, and the rest and report on it. That’s it. And I don’t say that in “what an easy job,” type way because I think that job would be exhausting and tedious…although I’d do it for a paycheck in a heartbeat.

However, by Twitter watching the topics you enjoy you will quickly find that you’re not alone.

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2 Comments

  • Thee

    I imagine, for many organizations, Twitter can be (and is) a great source of Market Intelligence. The ability for companies to easily, cheaply, and (most important) quickly have access to massive amounts of customer comments can be worth it’s weight in gold.

    Companies who used to rely soley on focus groups, call banks, and customer surveys can supplement that information with Twitter Mining.

    Imagine rolling out a new product, or customer service process and being able to receive immediate, unfiltered feedback. For large companies with tech savy customers Twitter Mining could give them a competitive edge.

  • Brian

    Twitter is the biggest deal for market research in a long, long time. Unsolicited, honest feedback as it happens from targeted consumers.

    Just watching the #24 trend on Twitter during the show is amazing. I hope Fox and companies DO pay attention to Twitter because they will learn a lot about their fans.

    I wish I worked for a company that understood the concept of easy, (virtually) free, honest consumer research.

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