We don’t need Es or Ms or anything in front of our commerce. I think we’re at the point where “commerce” is just “commerce.”
You don’t hear many people saying “email” anymore, it’s just “mail me.” Being “electronic” isn’t special anymore, so we can leave the Es in the alphabet, please.
I haven’t been working in the space for very long and I’m already tired of hearing “e-commerce” or “m-commerce.”
For companies selling things it is important to know where your sales are coming from, I get that, but in the end selling is selling. Giving context to your commerce is fine but there has to be something better. Using “digital” isn’t awful but it sounds a little snooty to me…at least it’s broad enough to include everything while also saying “people didn’t buy this at the mall.”