So we’re at Meijer killing a Friday night and I find myself standing in deodorant aisle, and boy is there a lot of deodorant! To be honest, I’m not usually the one that does that type of shopping. I simply put it on the list and Old Spice finds its way back home - magic! But tonight I saw something I can only classify as a theme taken just a bit too far.

Along with my Old Spice I see some Speed Stick. No big deal at first glance until I notice the sticks have a little added feature - rubber grip strips on each side of the stick.

Really? Grips?

I know we’re in the age of “extreme” things but isn’t putting grips on the side of deodorant just a bit too extreme? Maybe I’m in the minority, but I don’t put on my deodorant while skydiving, bronco busting, or motorcycle jumping. I don’t slap it on while standing in front of a tornado and I don’t apply it skating the half pipe.

Did someone complain about constantly dropping their Speed Stick? Who wakes up and says, “you know what my deodorant is missing? Handlebars.” I know everything needs a gimmick, but geez.
But I’m sure there is some sort of subconscious marketing scheme going on here that is telling my brain I need handlebars on my deodorant or else I’m ever so slightly less of a man.

OK, so my Old Spice doesn’t come with squishy hand grips, but I don’t see Speed Stick doing this!

So there. You can keep your grips and you can keep your scratch-and-sniff (really?). But maybe those rubber grips will add some bounce to my deodorant…hmmm…next time I’ll have to drop them on the floor and see if they bounce back into my hand. Now that would be worth the price!

This entry was posted on Saturday, September 13th, 2008 at 12:44 am and is filed under All, Deep thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.